London Edge Part 1……overview of the trade fair.

So yesterday Gemma and I went to London Edge, an Alternative clothing trade fair held at Olympia in London.

laura and gemma outside Olympia

The obligatory selfie before the day began.

I’ve been intrigued about London Edge ever since I found out about it a year ago when a Facebook friend of mine and a blogger I follow ended up working there, and with an interest in Alternative fashion I was absolutely desperate to have a look, so I was so happy when I was given permission to blog from there this year.

I brought Gemma with me to help with the photography, and also as I am prone to getting ill at inconvenient moments so it really helps to have someone there who could take over if I was feeling flakey.

london edge bag

When we arrived we signed in at the desk and collected our press passes and then were shown to the press stand where we were given a really cool big shopper bag each with some pamphlets and magazines in. We started going round the show at the back of the room because that was where the loos were, and thats where this photo was taken….

me in the hall

To be honest the show was not exactly what I expected. I have been to two trade fairs in the past, a home decoration one with my mum when I was younger and a pub one, also with Gemma, a few years ago. I expected it to be a bit more like the pub one, although the primary focus of the show is trade, they would be selling samples and there would be a lot of promotion going on. Actually, although everyone was dressed up and there was cool music playing, so there was a really good atmosphere, nothing at all was for sale and it was all very professional and business like. I felt like a complete idiot for not having a business card, I had considered getting one, but I only found out I was going about a week ago and wasn’t in a position to get one done in time. Everyone was very nice to us though and although we missed taking proper photos of a stall we really liked the look of because the staff were all occupied and we couldn’t ask permission, which was a shame, everyone else we spoke to was really happy for us to take loads of photos of their merchandise.

So we wandered up and down, annoying the stall holders, stopping to have a free shot of something or other (mine was cranberry flavoured, Gemma’s was apple)  at this awesome bar shaped like a coffin (behind us in the photo below) with a gorgeous chair with skulls on it which was sadly not for sale….

DSCN0083 DSCN0086

We had lunch in Pizza Express at the corner of the hall and then watched a fashion show with clothes from  (in this order) New Rock, Bettie Page, Kreepsville 666, Phaze, One Direction – Jawbreaker and Voodoo Vixen, and Queen of Darkness.  Gemma took all these pictures…..

DSCN0177 DSCN0175

DSCN0196DSCN0194

DSCN0201DSCN0214DSCN0217DSCN0240DSCN0258DSCN0256

Then we finished wandering round and went for a pint and a sit down before going home. In the evening we were invited to this….

DSCN0318

The Iron Fist launch party! I was meant to leave the house at 7pm to get there for 8 and meet Gemma there. I woke up at 7.10 having fallen asleep as soon as I got in, with Gemma texting me saying ‘Why haven’t I heard from you?’ but it took me till about 8.15 to come round properly. So Gemma ended up going on her own. 😦 I would be gutted, only I was so tired after walking round all day and a my head was a little overloaded so missing it was probably a good thing.

ANYWAY……

the bit everyone actually wants to see…..the photos we took of all next years stock from the brands…..

I was planning to do this as a couple of posts, cherry picking the best items and stuff I was most interested in into a couple of different categories (prom/wedding guest dresses, baby clothes, shoes, stuff I am intending to buy etc) however having looked at the photos. I am tempted to just do two or three big posts with all 150 or so of them, divided by brand, because 90% of them have come out brilliantly, and although I have my favourite brands and stuff, other stuff may be of interest to other people than it is to me. So what does people think? What do you actually want to see?

postscript: Massive thanks to Gemma Collins for all her help yesterday. Massive apologies for my awful awful roots, I was so busy last week and Jons working hours were a little weird so I didn’t have a day to myself to sort them out. 😦

Advertisements

4 thoughts on “London Edge Part 1……overview of the trade fair.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s